Among Kenya’s diverse communities, Luo men have long been known for their sharp sense of style and attention to personal grooming.

Now, a recent study appears to back that perception with data, placing Luo men—particularly those living in urban areas—among the cleanest in the country.

With a national population estimated at 60 million, Luo men stand out not just for their fashion sense but also for their daily hygiene routines.

Cleanliness, it seems, is more than just a habit—it’s a cultural value passed down through generations.

From a young age, boys are taught by their fathers and community elders the importance of presenting oneself well in public.

It’s not uncommon for Luo men to bathe at least twice a day, with some reportedly taking three or even four showers daily.

An American research agency recently conducted a study involving 1,268 women married to Luo men.

The majority—79 percent—confirmed that their partners bathe at least two times a day. The study, which focused on city and urban dwellers, did not include men living in rural areas, but the consistency of responses painted a clear picture: personal hygiene is a deeply rooted priority.

The research also delved into other aspects of cleanliness, such as how often men changed their innerwear.

When it came to socks, 45 percent of respondents said their partners changed them daily and owned an average of five pairs.

However, 41 percent admitted their partners reused socks three to four times a week, while four percent said their spouses didn’t wear socks at all.

Underwear habits revealed a similar pattern. About 51 percent of women reported that their partners wore underpants at least twice before washing them.

Another 38 percent said the same undergarments were worn three to four times a week, and only seven percent said their partners had clean underwear on daily, typically owning around four pairs.

While the study highlighted impressive bathing routines, it also pointed to some inconsistencies when it came to changing clothes.

Still, the overall conclusion was clear: Luo men, especially those in urban areas, place a high value on cleanliness.

For them, it’s not just about physical appearance—it’s about dignity, self-respect, and upholding a tradition of personal pride.