Kisumu: The Coca-Cola’s 17% price reduction on its popular 500ml glass bottle in Nyanza and Western as part of a new regional campaign dubbed ‘Shika Mzito’ has been received positively in Kisumu.

Consumers in the region can now enjoy their favorite Coke, Fanta or Sprite for just Sh 50 down from Sh60 in celebration of the community’s hard work, resilience and vibrant spirit.

The three-month campaign be in ten counties: Kisumu, Homa Bay, Migori, Siaya, Kisii, Nyamira, Kakamega, Bungoma, Vihiga and Busia.

Popularly known as ‘madiaba’ by the locals, the 500ml bottle is being positioned as a symbol of pride and recognition an everyday reward for the region’s unsung heroes: farmers, fishermen, football fans, boda boda riders, teachers, artisans, and many others who uplift their communities in meaningful ways.

‘Shika Mzito’ is our way of joining in those moments and creating even more reasons to come together,” added Ms. Orwoba.

With this price reduction, Coca-Cola is not just offering value, it’s reaffirming its commitment to the traditions, passions and values that define Nyanza and Western Kenya.

Reporting by Tony Wafula